Not because it’s wrong or anything like that.
For a long time I’ve felt it necessary to watch popular media so that I don’t feel left out of conversations. When I was a kid Harry Potter was all the rage but my parents didn’t allow me to read or watch the series because it contained witchcraft. I wasn’t particularly unhappy because I wasn’t interested in the series, but I was left out of the conversations about it and I felt that in a way I was being distanced from my peers because they would discuss it often and I didn’t know anything about the story.
After growing up I would consistently consume whatever the popular thing was just to not feel left out. Most of the movies or TV series I watched were not interesting. It was often a boring slog to get through. I wasn’t keen on giving money to the people who made these shows because they are consistently found to be child rapists, serial rapists, serial child rapists, child molesters (as well as enabling and covering up such behavior), etc. For this reason I would pirate these shows.
Eventually I became too busy and too tired to continue this pattern. I stopped watching the popular thing just because it was popular and nothing has changed. I’m not left out of conversations just because I’ve not seen a show. People who are so obsessed with a particular piece of media that they can only talk about that thing are boring. I avoid talking to them unless they have something else to say and my life has been better as a result. Not talking to boring people about boring consumer media or boring current events means that conversations are more vibrant and interesting.
Don’t just refuse to watch something because its popular: Refuse to talk about it. It doesn’t matter. It’s not worth your time, attention, or money.